After completing this specific programme
1) Student developed a practical understanding of the underlying Principals of Mass Communication and Journalism industry.
2) Students will learn to write edit and design newspaper ,shoot and anchor news bulletins and television programs ,make a radio ,print advertisement, produce documentaries create You tube videos etc.
3) Students will learn to work on the various software’s used in the Journalism such as Page Maker, Photoshop etc.

1) Studentsare able to take effective oral presentation on various topics on public settings
2) Student can apply basic and advance Human Communication theories and models to academic and professional situations
3) Student can make effective presentation to internal and external audiences.

Students are able to
1) Write variety of Mass media productions including news stories, press release , associated press style.
2) Create and design emerging media product.
3) explain the importance of journalism in India

1) Students can be oriented to the history of Indian and Language Press.
2) Students can find out key event in history of press .
3) Students can apply the neutral and bold journalism in present as it was in the past

Students can understand the
1) various functions , managerial and developmental process formedia organization
2) Fundamental Principals of Management.
3) appreciation of modern methods of management .

1) Student can able to converse about contemporary media issues.
2) Students can explain the role of Central and State government in legal actions related to journalism and ethical .
3) Theycan explain measure acts and government decisions and their impact on news media in last and current century.

1) Students can adopt knowledge about Research.
2) They can prepare for Media Research.
3) Students can connect society with their research aria
4) Students can study the life of media at international Dias.

1) Acquire knowledge, experience and ideas of development communication.
2) Gain the knowledge and information of academics and professionals
3) Achieve the goals of higher learning and knowledge acquisition.

1) Students can identify the issues of journalism
2) Students can prepare themselves to face the challenges behind Indian Journalism.
3) Student can survive in a fast changing environment of International Corporate media.

1) Students identify the basic elements of a quality audio signal.
2) Students identify, select and use appropriate audio (microphone) techniques.
3) Students able to Select and import appropriate script music, sound foley effects for post-production sound enhancement.
4) Sudents will be able to apply effective and collaborative team communication and management skills to complete the video process from pre-production script development through the production capture of quality video image and audio.
5)Students understand the digital video terms and apply the technique or concept using a digital video camera: storyboarding, cinematic camera angles, lighting: key light, fill light, backlight, background light.
6) Use a digital video camera to capture images using the following camera techniques and cinematography: rule of thirds, head room, talking space, close-up, medium shot, establishing shot, cut-away, basic shot sequence, tilt, pan, and zoom."

1) Students able to develop an advertising plan and present and defend it persuasively.
2) Students Contribute to evaluating the effectiveness of advertising and corporate communications initiatives.
3)Evaluate the effectiveness of integrated advertising and marketing communications initiatives.
4) Develop advertising and marketing communications material in compliance with current Canadian legislation, industry standards and business practices.

1) Students able to appreciate the role of innovations in catalysing agricultural and rural development.
2) Students apply the innovation systems frameworks in research and rural development.
3) students design strategies for developing capacity to support agricultural and rural innovations.

1) To take the students through the role and scope of PR in management, its various tools and the emerging importance of the discipline in varying areas.
2) To look at the evolution of corporate communication and its expanded role in organizational and marketing communication
3)Coordinate and contribute to the planning of public relations activities, including the development of clear, measurable communication objectives and project or tactical budgets and selection of strategies, tactics, tools and resources to manage a range of stakeholder relationships and issues and achieve organizational objectives.
4) Write and edit clear, accurate, targeted copy aligned to organizational objectives, appropriate for the chosen channel(s) and to a specified deadline.
5)Produce effective, accessible, and timely print, digital and multimedia communications, independently and collaboratively, to manage specific stakeholder relations and/or issues and achieve organizational objectives.

1)Students will demonstrate basic competency in visual communication, including image creation and manipulation and an understanding of design elements.
2)Students will demonstrate basic competency in digital multimedia production, including scriptwriting, cinematography, and audio/video editing.
3) Students will be able to analyze media artifacts by considering multiple modes (textual, visual, audio, etc.) and applying accepted critical methodologies.

learners will be able to
1) understand the difference between traditional Media and social media marketing.
2)broadly define the functionality of LinkedIn, Facebook, and Twitter.
3)identify the target demographics associated with each platform.
4)evaluate the best social media platform(s) for their business.

1) Learning and understanding core controversies, including the logic behind global challenges;
2) Critiquing, analyzing, and synthesizing dominant views, including careful reading of key texts;
3) Applying conceptual tools to global predicaments, realizing how policies must shift over time;
4) Working collaboratively and constructively together to comprehend problems;
5) Writing and speaking persuasively regarding personal opinions on topics covered; and
6) Conducting original research and formulating creative ideas on important international topics.